7NOW | Stay Lazy
A spec campaign for 7NOW — 7-eleven’s new delivery service. Laziness continues to catapult humanity forward and 7-eleven now delivers. Stay lazy.
twitter > historically accurate quotes from influencers of yore.
instagram > An IGTV show hosted by Danny McBride. Users throw inventions at him and he explains their lazy origins.
the lazy-leaderboard > an in-app loyalty program that rewards feats of laziness.
how you earn points >
delivery: points for every delivery, extra points for multiple deliveries in a day.
partnerships: partner with Uber to reward people who take rides under a mile, partner with Netflix to reward people who binge for 4+ hours straight.
what you win >
discounts, free delivery and merch. The ultimate winner at the end of the year fittingly gets a kitschy gold LaziestBoi.
audio >
preroll >
Made with Emmaline Terry @ VCU Brandcenter