SWATCH
the thing > watches positioned more as fun accessories than as precious timepieces.
the idea > the best times are the times you don’t know what time it is. time is a construct, lose track.
the team > ryan owens (AD)




ooh


pre-roll


don’t watches
A limited edition line of watches with dials designed to be ignored.









lose track X moma
A collaboration with the MoMA featuring artists whose work involves meditations on time. Free access with a Don’t Watch.

upasti basappa | upasti.basappa@gmail.com