the thing > a hangover pill that combines caffeine and aspirin to do god’s work.
the idea > blowfish gets you back to normal. now regular life can resume being the source of your anguish.
the team > katie dinardo (AD)
blowfish 9ONEONE truck
Parked in bar districts giving out slides (to keep you on your feet tonight) and single-satchets of blowfish (to get you on your feet tomorrow).
NY deli activation
Select delis in midtown and the financial district will run the blowfish special: a classic breakfast sandwich + a pre-mixed blowfish to get you back to normal before you get to work.
‘rose-tinted’ sunglasses, effervescent bath bomb, laptop sticker, ‘back on my bullfish’ hoodie
upasti basappa | email@example.com