CHAMPS SPORTS | Your Athlete is Showing

Preroll feat. AJ Green. For high school athletes game doesn’t end at the whistle or the white line. Its sinking a three in the last quarter or sinking a paper ball trick shot from across the hallway. Following their Game Never Sleeps campaign, Champs wanted to continue to lean into lifestyle and show high school athletes that they’ve got gear for the game and everything around it. For the brand’s partnership with AJ Green we took fan tweets about his in-game performance and flipped the context. 

︎ Made with the team @ Translation ︎  Role: concepting, copywriting