NIKE | Air Max Day Worldwide

The first entirely virtual rendition of Air Max Day. Every year on March 26th, Nike celebrates the legacy of Air Max with new releases, collaborations, and branded events across the globe. Since 2021 was 2021, we took the whole thing online. The result was Air Max Day Worldwide: a 24hr members-only experience with live events, workshops, and original content from 15 different cities including a 3D tour of Saquon Barkley’s sneaker closet in New York, a livestream from Nike HQ in Beaverton, and a Travis Scott takeover in Houston. 
Bronze, The One Show, 2022

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︎ Made with the team @ Stink Studios ︎  Role: concepting, site copy, content production