A rebrand for LCS, Riot Games’ first esports league. LCS is the third-most watched sports league on the continent, ranking behind only the NFL and the NBA. It was founded by Riot Games eight years ago as the highest level of organized competition for League of Legends players in North America. But thats not where the LCS story began. It started with players and fans who took their love for the game out into the world and proved there was a competitive stage for it. Co-creation is in the league’s DNA and this rebrand is a h/t to the community who helped build it. 

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︎ Made with the team @ Stink Studios ︎  Role: brand story, tone of voice and messaging, copywriting, logo naming