SWATCH




the thing > watches positioned more as fun accessories than as precious timepieces.
the idea > the best times are the times you don’t know what time it is. time is a construct, lose track. 
the team > ryan owens (AD)



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don’t watches
A limited edition line of watches with dials designed to be ignored.







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lose track X moma
A collaboration with the MoMA featuring artists whose work involves meditations on time. Free access with a Don’t Watch.


 




upasti basappa | upasti.basappa@gmail.com