the thing > watches positioned more as fun accessories than as precious timepieces.
the idea > the best times are the times you don’t know what time it is. time is a construct, lose track.
the team > ryan owens (AD)
A limited edition line of watches with dials designed to be ignored.
lose track X moma
A collaboration with the MoMA featuring artists whose work involves meditations on time. Free access with a Don’t Watch.
upasti basappa | email@example.com