the thing > the most trusted source for real-time weather updates. 
the idea > the more we wreck the planet, the more they have to talk about. 
the team > upasti (AD/CW)



a letter to congress

fundraising & impact
One of the most effective ways to combat climate change is to protect the rainforest — the lungs of the earth. Just $5 can save up to an acre of land. The Weather Channel will make a $1 million donation and release a limited edition line of merchandise to benefit the Rainforest Trust. 

  • ‘you’re breathing what you’re reading’ tote | printed with AIRINK — ink made from carbon emissions
  • ‘make the weather mundane again’ snapback | made from recycled PET bottles

upasti basappa |